SALES TRAINING: The art of selling to intelligent people



Learn how to close sales better and improve deal psychology at multiple levels. Really understand the buying brain of your customer to serve them better. Suitable for beginners and experienced sales professionals. Full HD video training sessions with online forum support. See the free preview and full curriculum below.

Welcome to The art of selling to intelligent people, an advanced training course for sales professionals.

Do you want to SUCCEED at sales?

Do you need to IMPROVE your reputation?

Do you need HIGHER conversion rates?

It all starts here: Resistance to persuasion is common among intelligent beings, Yet many sales professionals still try to manipulate clients through mental strategies, which is precisely why they fail to close straight forward deals that should have been closed easily. You are about to learn from two well known coaches: a psychologist and a trusted business adviser how to turn these challenges into sales opportunities.

Sales managers are still on the top 10 earners list in the world – hence mastery of the subject can have a profound impact on your lifestyle and earnings.

There are three groups of people who will benefit tremendously from this sales course:

If you already work in sales and perform well, but somehow find that over time your reputation suffers in the process.

If you are totally NEW to sales and would like to do it right from the start, you should master sales psychology so that you do not seem desperate in this profession.

If you work in sales, have a good reputation, but you need to increase your conversion rate to enjoy a better lifestyle.

So is the art of selling for you? That depends if you’re interested to engage more intelligently with people in both a B2B and B2C environment. If the answer is YES, it is probably for you. Our philosophy is to pursue smarter sales, not harder sales. The success of your deal does not depend on YOUR desire to sell. It is not about working 10X, 20X or even 100X harder on methods that don’t work. Sales success depends on your ability to understand the psychology of sales and to be a smart sales person, who can act confident, relaxed and stick to a set of winning rules.

Join this course when you are ready to take your sales skills to the point of mastery.

Course Curriculum

Introduction to the course
Meet your instructors, thanks for joining us FREE 00:04:00
Conquering the buying brain: Understanding the neuroscience of sales
The 3 Stage Selling Model 00:10:00
Connecting with customers 00:10:00
Establishing credibility 00:08:00
Balancing professional and personal trust 00:10:00
The professional sales mindset: Tactics to improve deal psychology
Ebook on the psychology of trust 00:15:00
Disqualifying your customer: The power of reverse psychology FREE 00:05:00
BATNA: Why you should enter negotiations with stronger BATNA 00:05:00
Replacing fear with genuine, credible reasons to buy 00:08:00
Extending the customers’ vision: Refocus them towards a long term vision 00:09:00
Not a good fit: Surprise your customer with that which they least expect 00:09:00
The law of scarcity: What we can learn from luxury brands 00:10:00
Analysis paralysis: Winning strategies against buyer indecision 00:08:00
The perception of price and quality – How to price it for a psychological win 00:10:00
Managing the after sales experience: Critical post purchase considerations
Lessons in reputation management 00:10:00
Buyers’ remorse: How to identify and resolve it swiftly 00:07:00

Course Reviews


3 ratings
  • 5 stars2
  • 4 stars1
  • 3 stars0
  • 2 stars0
  • 1 stars0
  1. 5

    I agree that the dark side of sales are unethical and that there are many sales techniques that are better for your reputation. What Adriaan did in this course was to show from his experience, how to tweak a sales approach to benefit both sales growth and reputation. The psychology part taught by Francesca is highly insightful. This course was a valuable addition to my current knowledge and will certainly help a lot. The course is worth A LOT more than what you’re charging.

    Suggestion: Perhaps create one more module focussing more on B2B and relationship management?

  2. This will work for telesales and face to face


    We were sent on this course in our own time because it is online. Retrospectively, I am sure it will help us to reduce our attrition rate and convert better. I do face to face sales but also spend 2 days per week on Telesales – and this course will help me manage both roles.

    I don’t really see why Adriaan is making excuses for teaching some really potent tricks: The big corporations and the media do this all the time. It is only fair that smaller companies learn the same tactics.

  3. Great for sales team development, quite advanced.


    Being in real estate and also taking care of sales training I found the course very insightful. Clearly there are different approaches that the trainers recommend according to your circumstances, so it is still up to the sales person to make the right choice. Sales staff should learn these concepts early on in their career to make life easier. I especially loved learning about reverse psychology, what makes people buy and trust and also how to change tactics to improve your long term reputation.

  • $199.00
  • Course Certificate

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