Marketing automation tips for modern marketers (By Avi Ben Ezra)

Constant self-education

Many people are missing out on the extraordinary benefits of marketing automation because they lack the dedication and the persistence which is required to stay abreast of everything that is happening in this industry. Therefore they are missing many opportunities which could be utilized for greater profits or marketing success. A lot of assistance is provided by marketing automation programs such as the user forums which can provide excellent advice. This can include quick answers which might relate to relatively minor issues but there is also assistance for more complicated problems such as how to execute important features within the program. Never assume that once your problem has been solved that you have no need of the forum any longer. Things constantly change in the marketing automation industry and you never know what you might be able to learn tomorrow.

Unfortunately not an instant solution

Successful marketing automation doesn’t happen overnight. In fact, it can take several months and this may depend on the number of resources you have available to invest in your marketing automation program. Some businesses already have made a substantial amount of preparation. All of the email strategies may be in place as well as the content which is necessary for those email campaigns. There are so many vital MA program features to learn about and so much data is generated by the system. All of this will require a serious amount of attention. This is a gradual growing process but with persistence and dedication, there will certainly be a significant improvement in sales. A substantial ROI is certainly possible for those businesses and marketers who learned during the process and have applied that knowledge.

The impact of marketing automation on your sales funnel

Many businesses and marketing organizations have discovered to their surprise that making use of MA programs have changed the way in which sales opportunities are handled. One area where those changes is most noticeable is when it comes to sales qualified leads versus marketing qualified leads. This can be an improvement on the past sales policies which have been implemented by your business. Now that you have MA programs doing the job you may find that you now have additional information which allows for better handling of the data available. In fact, you might find that you now have a sales process that is substantially more effective and efficient resulting in substantially increased profits and growth to that business.

Teamwork is the watchword

It is critically important that all the departments in your business is on board as far as marketing automation is concerned. In particular, you will require the undivided support of your sales team. All marketing personnel and managers and any other role players will have to work seamlessly together. The business will need to consider several other important criteria such as professional customer service experts. It will also be important to have IT professionals on board to help with the implementation process. Deal with any resistance as quickly as possible because the benefits of marketing automation are truly extraordinary.

Avi Ben Ezra is also a contributor at

April 3, 2019

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